Why You Should Write Down Your Goals

KimORourkeMarketing
3 min readMay 13, 2021

I don’t know about you, but I have to rely on my weekly and daily action lists in order to make sure everything gets done in my business. Even with the mundane, regular tasks, if I don’t write down — somewhere — what I have to do, then off that thought disappears, out of my memory bank and off into the ether, never to be seen again.

The shopping list is stuck to the side of the fridge so that we can write down what we’ve run out of and thus don’t forget to stock back up, school letters reside there too, and a million and one household tasks appear on post it notes and scraps of paper and are stuck in prominent positions (normally in the kitchen for some reason!) so that they get done.

There is a little part of our brain that gets fired up when we write stuff down: neuroscientists have identified that the physical act of writing allows our brain to attach an image to what we’ve written. Moreover a whole host of neural pathways are created when we write those lists and notes to ourselves. And so, forgetting what we’ve written down becomes that much harder. Our brain can now visualise it, and once it’s seen a picture, it can’t “unsee” it very easily.

It seems that a knot in the corner of our hankie to remember stuff just won’t do anymore. Not that I possess any cotton hankies…so that’s probably why!

Whenever we want to remember something important then, it becomes imperative that we write it down…and there’s nothing, perhaps, quite so important as our goals, i.e., what we want to achieve in life and who we want to become,.

When you write down your goal then it allows your brain to create images of your goals (so important in moving towards achieving them), allows your brain to fire up all those neural pathways and get those cogs working, and gets your mind, body and spirit focused on them. Better still, you won’t forget them! That’s a strange thing to say, but it is easy to do. How often have you decided to make a change in your life, or decided to go for a particular goal, and then after life gets in the way for a few days, you suddenly realise you had forgotten all about it?! (Me too!)

So, if you can spend a few minutes writing down your goals, not just once, but every single day, then that will reinforce those images, those neural pathways and the focus in your brain. This will get you moving towards your goals and before you know it, you will have achieved them!

If you are serious about achieving your goals, then writing them down is definitely the way to go!

I teach all aspects of marketing to coaches, consultants, course creators and B2B professional service providers (not to mention those hard working crafters) — so that they can go on to be recognised as a leader in their field and enjoy both financial freedom and the freedom to spend time with their family and on the things that they love doing.

I offer real world, practical and fun tuition pulled from my 31 years experience as a professional marketer both in the corporate world with ‘household name’ clients and through helping my clients in the small business world build six and seven figure businesses.

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KimORourkeMarketing
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I teach all aspects of marketing to coaches, consultants, course creators, crafters and B2B professional service providers.